The Greater Strategy
Now that the game is up and running one begins to consider the greater game as a whole. One possible route is to let players keep characters, and gain experience as well as items or armour and weapons. Rather like a MMORPG, but probably without PvP. It would mean having either a lot of quests/levels for various level of parties or even random map generation.
The other route is similar with characters being saved but running campaigns instead. Again this would mean a lot of quests.